Artists using corporate ecocide as motivation to create new inspiring works to provoke dialogue

The Floral Brand Icons series reconstructs familiar commercial insignia using thousands of individual flower petals, assembled as sculptural compositions and documented underwater. Petals drawn from cultivated tulips and roses are submerged in purified water, where movement, buoyancy, and air create a shifting, dreamlike visual field.

By translating instantly recognisable brand symbols into fragile organic matter, the works destabilise the language of permanence, scale, and authority typically associated with corporate identity. What appears at first as a logo reveals itself instead as a temporary and vulnerable structure, held together only by balance, gravity, and time.

Water functions as both medium and metaphor. Its motion softens edges, disrupts clarity, and introduces a sense of suspension, allowing the compositions to oscillate between legibility and dissolution. Bubbles and currents animate the surface, transforming static symbols into living, unstable forms.

Positioned within a contemporary Vanitas tradition, the series reflects on consumption, excess, and impermanence in the modern world. By rendering commercial emblems as fleeting floral arrangements, the works invite reflection on value, decay, and the transient nature of cultural power.

Produced entirely in-camera, the Floral Brand Icons form part of The Legacy Collection as records of a material-driven practice that confronts modern symbolism through fragility, transformation, and ephemerality.

All images in this series are available as rights-managed works for editorial, institutional, and creative use.